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| COMMUNICATION OPPORTUNITIES |
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OFFICIAL EVENT CATALOGUE
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DESCRIPTION:
Sponsorship of Inside Cover, Inside Front Cover, Inside Back Cover, Back Cover and pages inside the Catalogue printed in 4,000 copies and distributed to all visitors, buyers and exhibitors at BTC
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| POCKET GUIDE WITH EXHIBITION PROGRAMME |
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DESCRIPTION:
Sponsorship on the Back Cover of the exhibition programme on the floor plan (4,500 copies)
The pocket guide will be distributed at the main entrance to all visitors,buyers and exhibitors at BTC
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| ADVERTISING ON BUYERS’ SHUTTLE |
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DESCRIPTION:
Sponsorship of shuttle buses used to transfer buyers with the sponsor’s customized advertising
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| SHOPPER |
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DESCRIPTION:
Sponsorship of 3,000 bags to be distributed to all incoming visitors at the registration desks
Sponsor’s advertising Material can be included in the bags
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| BADGE LANYARDS |
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DESCRIPTION:
Sponsorship of 4,500 badge lanyards, produced by BTC, with your logo and distributed to all visitors, buyers, exhibitors and the press when they register at the fair
A perfect way to boost your visibility during and after the event
The sponsor‘s logo and the BTC logo will be printed on the lanyards
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| BADGE BTC |
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DESCRIPTION:
Sponsorship of 4,500 badges to, be distributed to all visitors, buyers, exhibitors and the press when they register at the fair
The BTC logo will be printed on the front and the sponsor’s logo on the back side of the badge
A perfect way to boost your visibility during and after the event
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| BUYER BAG |
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DESCRIPTION:
Sponsorship of 500 Trolleys or Shoulder Bags to be distributed to hosted buyers with BTC and Sponsor’s Logo plus opportunity to include collateral and gift inside each bag
The Sponsor’s and the BTC logo will be printed
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| PENS |
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DESCRIPTION:
Sponsorship of 3,000 pens, produced by BTC, with sponsor’s Logo
Pens will be distributed to all visitors, buyers, exhibitors and the press when they register at the fair
A perfect way to boost your visibility during and after the event
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| INFO POINT |
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DESCRIPTION:
Sponsorship of an Info Point located in the exhibition area with sponsor’s logo
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| INTERNET POINT |
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DESCRIPTION:
Co-marketing branding with BTC of the Internet Point
Distribution of the sponsor’s promotional material at the reception desk and at individual Internet stations
The hostesses may wear a sponsored uniform (manufactured by the sponsor)
PC stations will be available for free public use at any time, with a chosen home page with the sponsor‘s logo
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| BUYERS’ ONLINE AGENDA |
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DESCRIPTION:
Sponsorship of the buyer on an on-line agenda with sponsor’s logo and wording “ looking forward to meeting you at our stand....”
It Will be distributed to all participants in the BTC Hosted Buyer Programme
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| BUYERS’ RESTAURANT |
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DESCRIPTION:
First proposal: Lunch
Exhibitors can sponsor the buyers’ lunch at their dedicated restaurant. A particolar menu can be agreed (first course, main course, vegetables, desert, water and coffee)
The sponsor can choose to deliver a speech (max. 10 minutes) and distribuite promotional material in the restaurant
Second proposal: Graphics
Maximum brand exposure for the sponsor with a graphic message on the board in the buffet area (sponsor in charge of the graphical material)
Distribution of promotional material in the area
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| REFRESHING TOWELS |
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DESCRIPTION:
Sponsorship of 5000 refreshing towels placed in the Buyers’ Restaurant
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| BUYERS’ LOUNGE WITH COFFEE BREAK |
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DESCRIPTION:
Sponsorship of the Buyers’ Lounge with a permanent Coffee Break
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| ON SCREEN ADVERTISING |
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DESCRIPTION:
Advertisements or short video presentations dispayed in rotation on plasma screens
Ads will run at least 10 times a day on the 2 days of the show (the sponsor is in charge of the material production, BTC provides the technology)
No audio support allowed but subtitles or video pay-off are suggested
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| FLOORSTICKER |
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DESCRIPTION:
Sponsorship of a sticker on the trade show in the South Hall
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| SWIMMING POOL COLUMN SIGNS |
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DESCRIPTION:
Sponsorship of double-sided signs applied to the columns located along the swimming pools
Sold in packages of 5 columns (5 double-sided signs mounted on 5 columns)
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| OUTSIDE FIXED SIGNS |
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DESCRIPTION:
Sponsorship of outside fixed signs located along the boulevard at the South Entrance (before or after railway bridge)
It is possible to sponsor a single double sided sign up to a maximum of 16 signs
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| FS 2-SIDED LUMINOUS PANEL |
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DESCRIPTION:
Sponsorship of the 2-sided luminous panels in the FS train station at Rimini Fiera
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| SOUTH HALL COLUMN BANNERS |
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DESCRIPTION:
Sponsorship of 1-side banners on the South Hall columns, near the cash desks
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| SWIMMING POOL PORCH BANNERS |
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DESCRIPTION:
Sponsorship of two-sided promotional banners placed under the portico along the swimming pools
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| RAILWAY BRIDGE BANNERS |
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DESCRIPTION:
Sponsorship of the banners placed on the outdoor railway bridge (South Entrance)
It is possible to sponsor only one banner
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| CENTRAL HALL SHEETS |
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DESCRIPTION:
Sponsorship of the sheets located on the columns in the Central Hall of the South Entrance
It is possible to sponsor a single sheet
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| TURNSTILES |
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DESCRIPTION:
Sponsorship of the turnstiles in the South after the registration desks, with an advertising panel on the internal side
Minimum 6 turnstiles
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| OUTSIDE MOBILE SAILS |
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DESCRIPTION:
Sponsorship of outdoor mobile sails located at the South Entrance
It is possible to sponsor from a single sail till a maximum of 8 sails
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| EXHIBITION FLOOR PLAN |
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DESCRIPTION:
Sponsorship of floorplans, with sponsor’s logo and the wording “kindly sponsored by ....”
Tower stand located at pavillon entrances can be used by all operators
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| BTC NEWSLETTER |
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DESCRIPTION:
Inclusion of:
-banner on our twice-monthly newsletter
-promo-advertising newsletter
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| BTC DIRECT E-MAIL MARKETING |
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DESCRIPTION:
Personalized DEM to be sent to all Italian and foreign buyers’ databases
To be produced by the sponsor
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| NETWORKING OPPORTUNITIES |
| BUYERS' DINNER |
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DESCRIPTION:
Dinner with Buyers from the Hosted Buyer Programme at BTC 2010
A cocktail or dinner can be arranged for evening of 30 June 2010
The sponsor can choose between two alternative proposal:
1. Venue plus organisation of the dinner or cocktail to be charged to the sponsor
2. Venue plus organisation of the dinner or cocktail to be charged to BTC
In both cases the organisation will select a group of buyers considering the numbers and the features established together with the client (nationality, product category)
BTC will be in charge of promotion and attendance, which will be communicated before the event
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| COCKTAIL WITH BUYERS |
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DESCRIPTION:
Cocktail with Buyers from the Hosted Buyer Programme at BTC 2010 for the evening of 30 June 2010
The organisation will select a group of buyers considering the numbers and the features established together with the client (nationality, product category)
BTC will be in charge of promotion and attendance which will be communicated before the event
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| POST EXHIBITION FAM TRIP |
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DESCRIPTION:
Consulting support for the fam trip after the exhibition programme definition, Buyers selection and invitation, recall, attendees’ registration and communication, satisfaction survey
Minimum 8 buyers
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| OTHER OPPORTUNITIES |
| NETWORKING EVENINGS |
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DESCRIPTION:
Support for defining contents, entertainment activities, press release service, videos production, invitations for BTC database contacts, recall, attendees’ registration, proposal for the location
Possible locations:
- Milan and Rome up to 100 people
- Turin, Rome, Bologna and Florence up to 50 people
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BOOK YOUR SPONSORSHIP |
| PRESENTATION CONFERENCES |
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DESCRIPTION:
Support for defining contents, entertainment activities, press release service, video production, invitations for BTC database contacts, recall, attendees’ registration, proposal for the location
Possible locations:
- Milan and Rome up to 100 people
- Turin, Rome, Bologna and Florence up to 50 people
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BOOK YOUR SPONSORSHIP |
| FAM TRIP |
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DESCRIPTION:
Support for defining the fam trip programme, selecting and inviting buyers, recall, attendees’ registration and communication, guide from BTC staff, satisfaction survey
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BOOK YOUR SPONSORSHIP |
