Because BTC is the only Italian trade show dedicated to event organisers, and is therefore the focal point for the market and the largest event bringing together demand- and supply-side professionals.
Because BTC represents, for event, meeting, conference and incentive travel organisers, an unrivalled showcase, focused on Italy and covering all types of supplier along the industry: tourism boards and offices, tourism consortia, convention bureaus, hotels and hotel groups, historic venues, conference centres and event venues, DMCs, travel agencies, event organisation agencies, integrated communication agencies, training, teambuilding and outdoor training companies, providers of audiovisual, technological, entertainment, catering, gift, events support and transport services, airports, airlines, cruise and shipping companies, etc.
Because BTC is designed to meet the needs of event organisers, who require suppliers with the credentials of top professionalism, the highest quality/price ratio and innovative ideas to design events packed with excitement and experiences.
Because the format – two days of work – optimises the time spent researching and selecting suppliers, while one-to-one meetings are the most effective way of establishing positive work contacts.
Because meetings with supply-side representatives are arranged through an effective system of appointments pre-booked online that allows hosted buyers to select the exhibitors of most interest to them, thereby maximising their time investment in the show.
Because BTC is the main event for networking, debate and professional education for the events industry community.
Because BTC provides industry professionals with the tools to develop professional skills, business, strategic knowledge of the market and to analyse current market trends.
Because BTC offers a series of networking opportunities intended to generate new contacts and foster personal relationships with suppliers and peers.