Because BTC gives its exhibitors an opportunity to do business in a highly specialised and professional environment. It is the only Italian trade show dedicated to event organisers, and is therefore the focal point for the market and the largest event bringing together demand- and supply-side professionals.
Because BTC represents, for suppliers of products and services relating to events, meetings, conferences, conventions, incentive travel, live marketing and communication, the main opportunity for one-to-one business meetings with Italian demand-side professionals selected based on their buying propensity and power.
Because BTC targets all segments of the market, and brings together its key players, representatives and opinion leaders: an exhibition space at the show gives exhibitors visibility and offers numerous marketing and promotional opportunities along the whole value chain.
Because BTC offers exhibitors a rich educational programme to develop professional skills, business and strategic knowledge of the market, as well as a series of networking opportunities intended to generate new contacts and foster personal relationships with buyers.
Because BTC is the exhibition for all events industry suppliers of products and services: tourism boards and offices, tourism consortia, convention bureaus, hotels and hotel groups, historic venues, conference centres and event venues, DMCs, travel agencies, event organisation agencies, integrated communication agencies, training, teambuilding and outdoor training companies, providers of audiovisual, technological, entertainment, catering, gift, events support and transport services, airports, airlines, cruise and shipping companies, etc.