Why take part

BTC is the only meeting industry fair in Italy.
Thanks to its ability to re-invent itself, BTC continues to offer supply and demand a unique chance for meeting people, exchanging ideas and doing business.
BTC exhibitors include: convention centres, conference hotels, hotel chains, tourist boards, tourism offices, convention bureaus, stately homes, audio/visual and event production contractors, outfitters, caterers, organizers, freebie suppliers, and more besides.
At BTC the quality of Italian and international buyers is guaranteed by careful selection. In 2010 BTC will be hosting over 500 buyers, 50% of whom from abroad.
The appointments system allows exhibitors purchasing a stand to choose and fix targeted meetings with hosted buyers on line, before the fair, thus ensuring satisfaction for both supply and demand.
BTC increasingly tends to represent all segments of the market. Event and convention organizers see BTC as a vital fair that enables them – in the space of just 2 days – to meet and view the whole offering of the Italian and international Meeting Industry.
Networking is the password, because relationships are key to success: with customers, suppliers, colleagues and competitors.
BTC offers top-class training and refresher courses, thanks to a series of seminars addressed to different types of professionals.
BTC is organized by Exmedia, a TTG Italia company belonging to Gruppo Rimini Fiera, leaders in the Italian tourism market.
BTC 2010 has all the right ingredients:
- An accessible town – Rimini – which, as well as being Italy’s third convention destination, enjoys an international reputation as Italy’s most popular summer holiday resort;
- A new date – 1 and 2 July – away from the peak period for organizing events, will make it easier for buyers



