BTC’s new advertising campaign, created by Paolo Rolando Eventi, has now been launched. It features a high-impact image of a bunch of pencils in black and white, among which one has a colour tip in BTC red, under the slogan “Make your mark”.
Direct interaction with the market and dialogue with its key players are fundamental to planning an effective and innovative show.
Are you already our fans and followers?
Follow us with the hashtag #BTC2013
You will gain real-time access to all the main news relating to the next show, and will be able to actively contribute your suggestions and opinions regarding the content and plans for #BTC2013
Six months on from the start of negotiations on the show, BTC’s new formula is gaining market consensus and attracting new exhibitors. The list of new entries includes:
- Moevenpick Hotel & Resort France
- Royal Group Hotels and Resorts
- Sigt Spa
- Solofra Palace Hotel and Resort
- Starwood Hotels and Resort Mallorca
12-13 November: BTC
The only trade fair in Italy exclusively dedicated to the meetings and events industry,is preparing an innovative show, which will focus heavily on business and the new strategic scenarios relating to the sector’s future..
BTC is to organise
a special programme called
The Top Industry Leaders Programme,
dedicated to around thirty opinion leaders and operators representing the main players in the sector (destinations, agencies, hotels, conference centres and suppliers).
The role of BTC’s technical committee,
which has been totally renewed for 2013,
is to provide extensive and authoritative management that ensures the show runs smoothly, and to contribute its own expertise in the planning and staging of a fair able to offer real added value to the industry.
A wide and complete educational programme
free for all industry professionals:
BTC is currently putting together the agenda that will include around ten sessions focused on issues specifically related to the meetings industry, as well as communication, digital marketing, new technologies and market trends.
The 28th BTC, an opportunity for business, education and networking for the events community, will begin on Thursday 21 June. Highlights will include a diversified exhibition pavilion, hosted buyers from Italy, Europe and further afield, a seminar programme with highly professional content, presentations on market developments and a networking party on the Rimini beach.
Hosted buyers attending BTC 2012 mainly come from Italy, but also Europe and further afield. Here are their key characteristics, by type, budget, number of events organised and suppliers sought.