News

BTC 2013: make your mark

22 May 2013

BTC’s new advertising campaign, created by Paolo Rolando Eventi, has now been launched. It features a high-impact image of a bunch of pencils in black and white, among which one has a colour tip in BTC red, under the slogan “Make your mark”.

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#BTC2013, an increasingly social fair

21 May 2013

Direct interaction with the market and dialogue with its key players are fundamental to planning an effective and innovative show.

For this reason, in addition to its Linkedin group, BTC this year has a new Facebook page and Twitter account.

Are you already our fans and followers?
Follow us with the hashtag #BTC2013

You will gain real-time access to all the main news relating to the next show, and will be able to actively contribute your suggestions and opinions regarding the content and plans for #BTC2013

Florence is a popular choice: this week’s new entries

20 May 2013
Six months on from the start of negotiations on the show, BTC’s new formula is gaining market consensus and attracting new exhibitors. The list of new entries includes:
- Moevenpick Hotel & Resort France
- Royal Group Hotels and Resorts
- Sigt Spa
- Solofra Palace Hotel and Resort
- Starwood Hotels and Resort Mallorca

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Countdown to BTC begins

16 April 2013

Florence,

12-13 November: BTC

The only trade fair in Italy exclusively dedicated to the meetings and events industry,is preparing an innovative show, which will focus heavily on business and the new strategic scenarios relating to the sector’s future..

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Red carpet for opinion leaders

15 April 2013

BTC is to organise

a special programme called

The Top Industry Leaders Programme,

dedicated to around thirty opinion leaders and operators representing the main players in the sector (destinations, agencies, hotels, conference centres and suppliers).

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BTC targets international hosted buyers

14 April 2013

The profile of the hosted buyers

for the next edition of BTC

is beginning to take shape:

they will total around 300,

and two thirds will be from abroad.

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A fair tailored to the market: guaranteed

13 April 2013

The role of BTC’s technical committee,

which has been totally renewed for 2013,

is to provide extensive and authoritative management that ensures the show runs smoothly, and to contribute its own expertise in the planning and staging of a fair able to offer real added value to the industry.

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Free seminars for events professionals

12 April 2013

A wide and complete educational programme

free for all industry professionals:

BTC is currently putting together the agenda that will include around ten sessions focused on issues specifically related to the meetings industry, as well as communication, digital marketing, new technologies and market trends.

Countdown to BTC 2012: highlights and programme of Italy’s Events Exhibition

15 June 2012
The 28th BTC, an opportunity for business, education and networking for the events community, will begin on Thursday 21 June. Highlights will include a diversified exhibition pavilion, hosted buyers from Italy, Europe and further afield, a seminar programme with highly professional content, presentations on market developments and a networking party on the Rimini beach.

BTC 2012 hosted buyers: who they are and what they’re looking for

14 June 2012
Hosted buyers attending BTC 2012 mainly come from Italy, but also Europe and further afield. Here are their key characteristics, by type, budget, number of events organised and suppliers sought.

News