The show again proved it is the key event in the life of the Italian industry: good results for both the “commercial” side, which successfully brought together supply and demand, and the “institutional” side, with the presentations of Italy’s Convention Bureau and the interregional MICE in Italia project.
The proposed new survey, conducted by BTC on behalf of Federcongressi&eventi, widens the sphere of investigation, and includes a specific section on events’ economic impact. The first results will be presented at the Federcongressi&eventi convention next March, and the complete report at BTC 2012.
Exhibitors gave positive feedback on BTC 2011: an analysis of the first questionnaire slot on satisfaction obtained at the end of the two days shows that many plan to return and generally held the hosted buyers met and the quality of appointments in high regard.
313 exhibitors are attending the show, on a fully-taken exhibition floor, and around 300 hosted buyers from Italy and 14 other countries. The opening press conference, in which representatives of various authorities are taking part, will be held at 12.00. Pre-show activities for hosted buyers hailed a success.
Click here to download the survey The 2011 events market (in Italian).
Findings from the survey on corporate investment and buying behaviour conducted by the Piepoli Institute for BTC are positive overall: budgets have been confirmed or increased in both Italy and Europe, albeit to different extents. European companies express satisfaction with Italy as a destination.
The 27th edition of BTC, Italy’s events exhibition, opens next week. The exhibition floor promises to be packed, with more than 300 exhibitors, three themed areas and hosted buyers from Italy and Europe. 18 seminars and an open-air networking evening are included in the programme.
Registering for seminars, attending the BTC dinner party, how to get to the Fiera di Rimini Exhibition Centre and a quick reminder of the facilities and services available at BTC.
Two opportunities to visit the new Palacongressi conference centre, with an “experiential” journey that will reveal the special features of the venue and conclude with a networking cocktail. Here’s how to take part.
An island created by Teknocongress on the exhibition floor will present some interactive software for use at events, to be tested on the spot under expert guidance.
Fifteen non-conventional exhibitors in a creative and dynamic area with designer sets, bodypainting performances, “pop” decorations, water walls and a synthetic ice rink, will present how to turn an event into a marketing tool.