| Date: | Thursday 1 July |
| Time: | 10.00-11.00 |
| Room: | Diotallevi 2 |
| Educational track: | Experiential communication |
| Theatre is one of the oldest forms of communication, but is still right up to date. “Business theatre”, that is the use of theatrical techniques to carry corporate messages, began to take off twenty years ago. Today, it is employed in an array of occasions, from training to product presentation. Through case histories and live demonstrations, the seminar will give participants first-hand experience of the great seductive power of this tool. | |
| Speaker: Paolo Vergnani, President of Teatro d’Impresa |
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| Organised by: Cabrini Associati |
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