| Date: | Thursday 1 July |
| Time: | 15.00-16.00 |
| Room: | Ravezzi 2 |
| Educational track: | The organiser’s ABC |
| The meetings industry is international by its very nature, but how many people know how to operate in an increasingly global environment? Understanding and managing cultural differences represents an enormous competitive advantage, and this seminar is intended to give all stakeholders an opportunity to measure and increase their cross-cultural skills. | |
| Speaker: Maria Cristina Terenzio, Planner and Cross-Cultural Consultant at Focus Incentive Congress |
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| Organised by: Learning Center Federcongressi |
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| The seminar will be translated into English | |