Directing an event: the event as a story

 

Date: Friday 2 July
Time: 11.00-12.00
Room: Diotallevi 2
Educational track: Experiential communication
   
What to say and how to tell a story are at the basis of any event in which companies present themselves to their public. Telling stories means involving the public in specific themes and objectives. The role of an event director is to find the best way to tell the company’s story. Through a series of case histories, the seminar will analyse different methods of communication at events.
   
Speakers:
Michele Rigoni, Partner of ZonaUno associates
Sandro Cabrini, Owner of Cabrini Associati
 
Organised by:
Cabrini associati