The event as a strategic concept

 

Date: Friday 2 July
Time: 14.00-15.00
Room: Ravezzi 2
Educational track: The strategic approach
   
A round table with big corporate organisations bringing their own experience to the discussion: they will explore how ideas for an event arise, why they use it, how they integrate it into the marketing mix, how they plan it according to the target and objectives, how they manage and promote it, which strategies make it more effective, and how they measure its results. Case histories will be provided of corporate, consumer and medical-scientific events.
 
Speakers:
Luca Favetta, Senior Director Global Events EMEA and India, SAP SA
Manuela Genesio, Global Medical Marketing Manager Amplifon Group
 
Organised by:
BTC		  
   
The seminar will be translated into Italian