Fusion – The new model for the Italian events industry

 

Date: Thursday 1 July
Time: 12.00-13.00
Room: Diotallevi 1
Educational track: SMEs on the march
   
Small and beautiful doesn’t work anymore. Many people think it, few say it out loud. Mergers and partnerships between agencies with different skill sets and portfolios is now becoming the winning strategy, leading to bigger and more professional players. This seminar will put the spotlight on this market demand, by weighing up success stories and the issues faced by companies that are planning or would like to consider such operations. It will include the case history of Venezia Congressi, an established Venetian PCO acquired by three PCOs that formed an alliance for the operation. What were the reasons behind this decision? How were the areas of expertise divided among the new partners and on what basis was the co-operation launched? Experts will give their views on a possible solution to the new challenges in the meetings industry.
 
Speakers:
Vittore Castellazzi, Publisher of Convegni
Alan Pini, Chairman of Italcongressi-PCO Italia and Vice-president of Federcongressi
Cristiana Fiandra, Manager of The Office
Marisa Sartori, Director of Sistema Congressi
Mauro Zaniboni, Chairman of MZ Congressi
 
Organised by:
Convegni e Learning Center Federcongressi		  
   
The seminar will be translated into English