How to win international business

 

Date: Thursday 1 July
Time: 10.00-11.00
Room: Diotallevi 1
Educational track: Beyond borders and across generations
   
After many years as a sellers market the impetus is now very much a buyers market. This session will examine the principal criteria for placing of international business, latest influences on buyer destination and venue selection and how these collectively should inform supply side marketing and business development plans and practice.
 
Speaker:
Paul Kennedy, executive chairman MEETINGS:review
 
Organised by:
BTC press office		  
   
The seminar will be translated into Italian