Megatrends in the Scandinavian Meetings & Events Industry

 

Date: Friday 2 July
Time: 10.00-11.00
Room: Ravezzi 2
Educational track: Beyond borders and across generations
   
Scandinavia is a dynamic and rapidly evolving market: trends in this region include the convention bureaus boom in Sweden, the decline of traditional DMCs, the shift to strategic meeting management, the increased focus on sustainability and CSR. The seminar will explore themes and developments, providing figures on outbound events volumes and destinations. It will also examine the outlook of Scandinavian corporate and agency buyers, with a view to helping participants win a slice of this market.
 
Speaker:
Roger Kellerman, Publisher of Meetings International
 
Organised by:
BTC press office		  
   
The seminar will be translated into Italian