| Date: | Thursday 1 July |
| Time: | 15.00-16.00 |
| Room: | Diotallevi 1 |
| Educational track: | Beyond borders and across generations |
| Presentation of a survey on the Spanish events market conducted by publishers Grupo Eventoplus. Following the economic crisis of 2009, there has been a slow but steady recovery, with new players, innovative formats and a definite shift towards moderation. The seminar will look at market trends, key operators, and the demands and expectations of Spanish corporate and agency buyers, generating ideas on how to acquire business from Spain. | |
| Speaker: José Garcia Aguarod, Partner/Director of Grupo Eventoplus |
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| Organised by: BTC press office |
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| The seminar will be translated into Italian | |