| Date: | Friday 2 July |
| Time: | 13.00-13.45 |
| Room: | Ravezzi 2 |
| Speakers: Cristina Scaletti, Regional Councillor for Tourism Giovanni Calì, Key Account Manager for Tourism of Toscana Promozione Alessandro Tortelli, Director of the Florence Centre for Tourism Studies |
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| Organised by: Regione Toscana - Toscana Promozione |
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