Understanding Generation Y and communicating effectively using Social Media
| Date: | Friday 2 July |
| Time: | 12.00-13.30 |
| Room: | Diotallevi 1 |
| Educational track: | Beyond borders and across generations |
| The fastest-growing demographic segment of the working population is Generation Y – people under 30 years of age. Professionals working in the conference industry must understand the preferences of this generation, in order to succeed in motivating them to attend meetings. This presentation will begin by showing what Generation Y participants want from our industry, in terms of how meetings are organised and the venues and destinations in which they take place. The speakers will then take a close look at Social Media and how best to use it in order to engage Generation Y attendees and provide an effective, dynamic and exciting means of communication. | |
| Speakers: Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster Miguel Neves, Director UK, Synaxis Meetings & Events |
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| Organised by: BTC press office |
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| The seminar will be translated into Italian | |
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