Because BTC is the only Italian trade show dedicated to event organisers, and is therefore the focal point for the market and the largest event bringing together demand- and supply-side professionals.
Because BTC is the international marketplace where professional corporate, association and agency events organisers meet a wide range of suppliers.
Because BTC represents, for event, meeting, conference and incentive travel organisers, an unrivalled showcase, focused on Italy and covering all types of supplier along the industry.
Because BTC represents, for international suppliers of products and services relating to events, meetings, conferences, conventions, incentive travel, live marketing and communication, the main opportunity to meet Italian demand-side professionals selected based on their buying propensity and power.
Because BTC is the main event for networking, debate and professional education for the events industry community.
Because BTC provides industry professionals and operators with the tools to develop professional skills, business, strategic knowledge of the market and to analyse current market trends.
Because BTC offers a series of networking opportunities intended to generate new contacts and foster personal relationships with clients, suppliers, peers and competitors.